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August 01st, 2017

Peak season is here and Kenya is bursting with tourists coming from all corners of the world here to visit the white sandy beaches and gaze at the amazing wildebeest migration accompanied by zebras and antelopes.

The Kenyan coastal region has received a boost in tourism after the Italian holiday airline – Blue Panorama (IATA: BV) resumed its flight route from Milan to the Moi International Airport in Mombasa landing on the 31st of August 2017. They had initially pulled out in 2011 amid security concerns however their confidence in the region has grown due to the measures the Kenya Airport Authority has put in place to attain category one security levels.

Kenya has also polished its glory as an ideal beach holiday destination allowing Blue Panorama to continue their operations during this high season of summer. They will operate 3 charter flights a week between Milan – Mombasa.On resumption of their flights on this route they brought in 121 tourists who will increase the occupancy rates in Lamu and Malindi towns which rely on the Italian tourists during this high season.

After Jack Ma’s visit to Kenya, Kenya is anticipating a spike of tourists from China from the month of September. Chinese tour operators have recorded a rise in holiday booking enquiries about Kenya ever since. Jack Ma’s endorsement of the country as a tourist destination has eased the marketing efforts  of tour operators in China who sell Kenya as a destination.

KTB is planning to produce a video about Kenya’s tourism products specifically targeted at the Chinese market as part of efforts to draw more holidaymakers from the populous country.

“By the end of April this year, the country received 14,029 tourists from China up from 10,407 in the same period last year, an increase of 34.8 per cent,” KTB boss Betty Radier said.

Last year, international tourist arrivals from China to the country grew by 60.7 per cent to hit 47,860, up from 29,790 arrivals the previous year.


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